Building a Website for Your Small Business
Envision your small business website as a first impression for your potential clients. Does it effectively convey your products and services, and is it easy to use? Otherwise, visitors may become uninterested and leave your site, which does not expand your repeat customer base.
Clearly State Why You’re There
With only a few seconds to hold your visitors’ attention and keep them on, you should make your value proposition and intent crystal clear as soon as people arrive on your homepage. Fantastic visual design, animation, and gorgeous photos can all enhance a website’s appearance, but it’s also important to take your business message into account.
Make Your Website User-Friendly
If you plan to build something from zero, the first thing you have to do is make sure you have the right team working on the project. Most importantly, you need both information architects and technical developers at the core of the creative development process. They won’t be there to just contribute conceptual ideas, but also to help you create a positive user experience.
Never Underestimate the Power of SEO
With a site that is not optimized for searches, you’re essentially removing all possibility for organic traffic or unanticipated encounters with your brand. Allowing your idea to ultimately steer the technology solution is a good start, but it’s important to make it work with Google and the other search engines. The least you can do is generate a site map and properly fill out your title tags, heading titles, and site description.
Give Your Brand Life
Lots of corporate websites are lacking in soul, what with uninteresting content, business lingo, stock imagery and nonspecific web design. All of these make for poor user experience. And that’s a big problem, since your site plays a vital branding role. To create the best branding experience, just be yourself Communicate with your customers real-time, and let your brand be the reason to make them connect with each other.
Right now, around 5 percent of traffic to business websites originate from mobile phones, and in the succeeding year, with more smart phones expected to enter the market and carriers continually increasing the capability of cellular wireless standards, that number is project to climb substantially. Therefore, your website must be designed not just for PCs, but also for mobile devices like smart phones and even basic phones.
Use Analytics to Keep Track of Your Progress
You need to tracking your online progress if only to ensure that it is in line with your company goals. If you have a limited budget, the free Google analytics package will be great to start with. Once you have proven that your tags are working, pull weekly reports and closely examine user behavior on your site. Luckily, trends will not take long to spot.